Tereveni
Tereveni
Tereveni
Tereveni: a new way to meet through interests
Tereveni: a new way to meet through interests
Tereveni: a new way to meet through interests
Team
Arezou Solouki
Sr. Product manager
Arezou Solouki
Sr. Product manager
AB
Arezou Solouki
Sr. Product manager
Arezou Solouki
Sr. Product manager
SO
Arezou Solouki
Sr. Product manager
KL
Arezou Solouki
Sr. Product manager
SW
My role
Lead Product designer
Timeline
Sep 2023 - Aug 2024
Background
Background
A safer, interest‑based chat platform that personalises rooms for calmer evening conversations.
A safer, interest‑based chat platform that personalises rooms for calmer evening conversations.
Context & market
Context & market
Most people use Telegram‑like messengers for everything — from news and hobbies to emotional support. Large, anonymous group chats are noisy, hard to follow, and often feel unsafe and impersonal.
A survey of 100+ respondents showed that chats are used to find like‑minded people, meet new friends, discuss current events, kill boredom, and get support. At the same time, people struggle with chaos in large chats, toxic behaviour, notification overload, and losing important information in the stream.
Most people use Telegram‑like messengers for everything — from news and hobbies to emotional support. Large, anonymous group chats are noisy, hard to follow, and often feel unsafe and impersonal.
A survey of 100+ respondents showed that chats are used to find like‑minded people, meet new friends, discuss current events, kill boredom, and get support. At the same time, people struggle with chaos in large chats, toxic behaviour, notification overload, and losing important information in the stream.
From problem to insights
From problem to insights
From problem to insights
(01)
Problem
Problem
Problem
❗
Crowded, anonymous group chats
Crowded, anonymous group chats
In mainstream apps, most conversations happen in huge, mixed‑topic group chats. New people land in anonymous spaces with hundreds or thousands of members, no clear rules, and a constant stream of messages.
It’s hard to understand what the room is really about, who you are talking to, and whether it’s safe to stay.
In mainstream apps, most conversations happen in huge, mixed‑topic group chats. New people land in anonymous spaces with hundreds or thousands of members, no clear rules, and a constant stream of messages.
It’s hard to understand what the room is really about, who you are talking to, and whether it’s safe to stay.
(02)
Value proposition
Value proposition
Value proposition
1.
1.
1.
Interest‑based rooms
Interest‑based rooms
Tereveni curates rooms around each person’s interests so they land in relevant, “for me” spaces instead of random, mixed‑topic groups.
Tereveni curates rooms around each person’s interests so they land in relevant, “for me” spaces instead of random, mixed‑topic groups.
2.
2.
2.
Built‑in safety
Built‑in safety
Every room has clear rules, and from any message or profile users can quickly report, block, or ban, keeping control close to everyday interactions.
Every room has clear rules, and from any message or profile users can quickly report, block, or ban, keeping control close to everyday interactions.
3.
3.
3.
Evening‑first UI
Evening‑first UI
Every room has clear rules, and from any message or profile users can quickly report, block, or ban, keeping control close to everyday interactions.
Every room has clear rules, and from any message or profile users can quickly report, block, or ban, keeping control close to everyday interactions.
4.
4.
4.
Flexible notifications
Flexible notifications
Per‑room notification settings let people stay members of chats without constant pings, returning when they actually have time and energy.
Per‑room notification settings let people stay members of chats without constant pings, returning when they actually have time and energy.
(03)
Key product challenges
Key product challenges
Key product challenges
⭐
Help people quickly discover personally relevant rooms
Help people quickly discover personally relevant rooms
🛡️
Make safety and control simple and always within reach
Make safety and control simple and always within reach
🌙️
Design a comfortable experience
Design a comfortable experience
🔕
Reduce notification pressure without killing engagement
Reduce notification pressure without killing engagement
💬
Keep the interface familiar enough for messaging habits
Keep the interface familiar enough for messaging habits
(04)
Research setup
Research setup
Research setup
✅
User interviews
User interviews
User interviews will be conducted until we collect enough core insights about who uses chats, when they use them, why they join, and what frustrates them.
User interviews will be conducted until we collect enough core insights about who uses chats, when they use them, why they join, and what frustrates them.
✅
Find patterns
Find patterns
Analysis of usage patterns (time of day, types of chats) and open‑ended answers about pain points in large and anonymous groups
Analysis of usage patterns (time of day, types of chats) and open‑ended answers about pain points in large and anonymous groups
(05)
Insights
Insights
Insights
1.
1.
1.
Chats behave like social spaces
Chats behave like social spaces
People join chats to find like‑minded people, talk about shared interests, meet new friends, and get emotional support — not just to replace messangers.
People join chats to find like‑minded people, talk about shared interests, meet new friends, and get emotional support — not just to replace messangers.
2.
2.
2.
Evening is the primary chat time
Evening is the primary chat time
Over 90% reported using chats in the evening, when they are tired and already overloaded with information. Bright, busy interfaces add fatigue instead of helping people relax.
Over 90% reported using chats in the evening, when they are tired and already overloaded with information. Bright, busy interfaces add fatigue instead of helping people relax.
3.
3.
3.
Large general chats feel chaotic and impersonal
Large general chats feel chaotic and impersonal
Messages move too fast, topics mix, and important content disappears. It’s hard to find “your people” in big, mixed groups, even if the overall topic seems relevant.
Messages move too fast, topics mix, and important content disappears. It’s hard to find “your people” in big, mixed groups, even if the overall topic seems relevant.
4.
4.
4.
Anonymous, unmoderated spaces feel unsafe
Anonymous, unmoderated spaces feel unsafe
Respondents mentioned rudeness, spam, scams, and unwanted content. People want clear rules, visible moderation, and quick ways to control who can interact with them.
Respondents mentioned rudeness, spam, scams, and unwanted content. People want clear rules, visible moderation, and quick ways to control who can interact with them.
5.
5.
5.
Notifications create constant pressure
Notifications create constant pressure
Unread counters and frequent pings make people feel guilty about not keeping up, but they still want to remain in useful chats. There is a gap between “being a member” and “being constantly disturbed”.
Unread counters and frequent pings make people feel guilty about not keeping up, but they still want to remain in useful chats. There is a gap between “being a member” and “being constantly disturbed”.
6.
6.
6.
Valuable content gets lost in history
Valuable content gets lost in history
Answers, links, and resources quickly sink in the scroll. Users need better ways to pin, search, and return to what matters without bookmarking dozens of messages manuall
Answers, links, and resources quickly sink in the scroll. Users need better ways to pin, search, and return to what matters without bookmarking dozens of messages manuall
Product experience
Product experience
Product experience
(01)
Core solutions
Core solutions
⭐
Onboarding for personal relevance
Onboarding for personal relevance
Onboarding collects people’s interests and topics upfront, so from day one Discovery and room suggestions feel tailored instead of generic.
Onboarding collects people’s interests and topics upfront, so from day one Discovery and room suggestions feel tailored instead of generic.
💬
List of chats that matches real life
List of chats that matches real life
The chat list brings together public rooms and private messages in a clear, calm layout, with states like muted, unread, and active, so people see their real conversation landscape rather than just a chaotic stack of groups.
The chat list brings together public rooms and private messages in a clear, calm layout, with states like muted, unread, and active, so people see their real conversation landscape rather than just a chaotic stack of groups.
🛡
Admin chat settings for safe spaces
Admin chat settings for safe spaces
Each room has dedicated admin settings where hosts control access, rules, pinned content, and moderation actions, making it easy to keep spaces safe, on‑topic, and aligned with expectations.
Each room has dedicated admin settings where hosts control access, rules, pinned content, and moderation actions, making it easy to keep spaces safe, on‑topic, and aligned with expectations.
(02)
Branding & visual language
Branding & visual language
Branding & visual language
🌙
Evening‑first palette
Evening‑first palette
The primary palette is dark and muted because most people use chats in the evening, when bright, high‑contrast interfaces feel tiring. A softer black and controlled accent colours keep the experience easy on the eyes while still making important states stand out.
The primary palette is dark and muted because most people use chats in the evening, when bright, high‑contrast interfaces feel tiring. A softer black and controlled accent colours keep the experience easy on the eyes while still making important states stand out.
🤝
Inclusive visual tone
Inclusive visual tone
The overall design stays simple, readable, and neutral so it works for a wide age range — from younger users used to modern apps to older users who prefer straightforward, familiar layouts. Clear typography and restrained visuals help everyone understand what’s happening without extra cognitive load.
The overall design stays simple, readable, and neutral so it works for a wide age range — from younger users used to modern apps to older users who prefer straightforward, familiar layouts. Clear typography and restrained visuals help everyone understand what’s happening without extra cognitive load.
(03)
Key features
🔎
Discovery
Discovery
Explore rooms through For you, Popular, Hot, and Hashtags tabs depending on whether you want personal, stable, or trending conversations.
Explore rooms through For you, Popular, Hot, and Hashtags tabs depending on whether you want personal, stable, or trending conversations.
🧩
Create chat room
Create chat room
Hosts set topic, description, tags, and access level upfront so new rooms are discoverable and expectations are clear.
Hosts set topic, description, tags, and access level upfront so new rooms are discoverable and expectations are clear.
💬
List of chats that matches real life
List of chats that matches real life
The chat list brings together public rooms and private messages in a clear, calm layout, with states like muted, unread, and active, so people see their real conversation landscape rather than just a chaotic stack of groups.
The chat list brings together public rooms and private messages in a clear, calm layout, with states like muted, unread, and active, so people see their real conversation landscape rather than just a chaotic stack of groups.
👥
Public chat room
Public chat room
Inside a room, people see the topic, rules, pinned messages, and the live chat, with all essential actions at hand — from replies and reactions to reporting and blocking.
Inside a room, people see the topic, rules, pinned messages, and the live chat, with all essential actions at hand — from replies and reactions to reporting and blocking.
(04)
Impact
Impact
82%
82%
of users completed onboarding and selected interests, up from 61% before the new flow.
70%
70%
of joined rooms came via the Discovery page, up from 47% with the previous navigation.
≈ 60%
≈ 60%
of in-app time was spent in interest-based rooms, up from about 39% before the update.
58%
58%
of users adjusted notifications for at least 1 room, up from 33% previously.
41%
41%
of users returned to Tereveni at least once in the first week, up from 24% before the changes.
(05)
Key learnings
Key learnings
Key learnings
💡
Focusing on a specific problem beats “just another messenger”
Focusing on a specific problem beats “just another messenger”
People responded much better to safe, interest‑based rooms than to generic chats.
People responded much better to safe, interest‑based rooms than to generic chats.
💡
Personalisation has to start at onboarding
Personalisation has to start at onboarding
Capturing interests early made Discovery and room suggestions feel relevant from the first session.
Capturing interests early made Discovery and room suggestions feel relevant from the first session.
💡
Safety works only as an ecosystem
Safety works only as an ecosystem
Rules, public/private access, and quick actions like Report, Block, and Ban need to be present across the experience, not hidden on a single “safety” screen.
Rules, public/private access, and quick actions like Report, Block, and Ban need to be present across the experience, not hidden on a single “safety” screen.
Looking for a new talent?
Let’s talk!
natalia.ux.ui.design@gmail.com
@2024 Natalia K.
available for a full - time position
Made by Natalia K.
Looking for a new talent?
Let’s talk!
natalia.ux.ui.design@gmail.com
@2024 Natalia K.
available for a full - time position
Made by Natalia K.
Looking for a new talent?
Let’s talk!
natali.kotvits@gmail.com
@2024 Natalia K.
available for a full - time position
Made by Natalia K.